Benedict has been pursuing advocacy journalism and media entrepreneurship since 2003. He founded sustainabilitynext.in in 2013 to excite Indian executives, entrepreneurs, and graduate students to approach Sustainability as a ‘doing well by doing good’ doctrine.

He founded the Bangalore Business Literature Festival bizlitfest.com in 2015 and the Green Literature Festival in 2021.

His books include: CK Prahalad: The Mind of the Futurist Rare Insights on Life, Leadership & Strategy, Baba Iqbal Singh – Mission to Reboot Punjab Through Value-based Education, How Indian Business Went Global: Stories of How C K Prahalad Catalyzed Leaders to Build Successful MNCs and Smash! The Rise of Indian Badminton – Stories of Grit & Triumph.

More Details – https://benedictparamanand.com